Questionnaire-based matching service started at MIT. It was very important to be 'self-aware.' So you'd get ads like: 'Astrologer, 27, psychology student, desires to establish non-superficial friendship with sensitive, choicelessly aware persons who are non-self-oriented, deep, and wish to unearth real personness relationships.' " ĭata-Mate launches. "Everybody was letting it all hang out in other ways," said Raymond Shapiro, a business manager for the New York Review of Books, "so suddenly it was okay to display oneself in print. Slater writes:Ĭlassifieds made a comeback in America in the 1960s and 1970s, encouraged by the era's inclination toward individualism and social exhibitionism. The New York Review of Books personals column makes a comeback. "In one distribution of questionnaires, he drew eleven thousand responses at $4 each, or $44,000 in gross profits, about $250,000 in 's dollars." Used a dating questionnaire and Honeywell 200. "By the fall of sixty-five, six months after the launch, some ninety thousand Operation Match questionnaires had been received, amounting to $270,000 in gross profits, about $1.8 million in 's dollars." In the 1960s there still was no stigma about computer-assisted matching.Įros (Contact Inc.) launches. There was a $3 fee for submitting a questionnaire. Used a questionnaire and an IBM 1401 to match students. Started by Jeff Tarr and Vaughan Morrill at Harvard. Operation Match (part of Compatibility Research Inc.) launches. The first set of matchups was run in 1964. Joan Ball started the first commercially run computer generated matchmaking company. James Computer Dating Service (later to become Com-Pat) launches. Used a questionnaire and an IBM 650 to match 49 men and 49 women.Įd Lewis at Iowa State University uses a questionnaire and an IBM computer "to optimize the meeting potential at dances". Started by Jim Harvey and Phil Fialer as a class project at Stanford. Happy Families Planning Services launches. Where there are similar services, only major ones or the first of its kind are listed. This timeline of online dating also includes broader events related to technology-assisted dating (not just online dating).
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